Merchandising
- Still pick a homepage story. “Everything” is not a headline.
- Use collections as if they were mini-stores.
General niche
General catalogue dropshipping
A flexible store for mixed catalogues. Harder to advertise because the promise is fuzzy.
AscenraDS includes a general template path and starter catalogue products you edit before you sell.
Pitfalls
- General stores attract comparison shoppers with no loyalty.
- Thin SEO because no entity focus.
Traffic notes
Prefer picking a niche template unless you already have an audience that wants a variety shop.
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