Dropshipping
Selling products a supplier ships after the customer pays you.
Glossary
Entity pages for terms we actually use. No filler definitions.
Ascenra catalogue
Over 2 million products merchants can import into an AscenraDS store.
Contribution margin
What is left from a sale after variable costs, before renting your time.
CPA (cost per acquisition)
What you paid in ads (or other paid channels) to get one paying customer.
ROAS
Return on ad spend: revenue attributed to ads divided by ad spend.
AOV (average order value)
Average amount a customer pays per order.
LTV (lifetime value)
What a customer is worth across repeat purchases, minus variable costs if you are being careful.
Store credit
Wallet credit that spends on packs and add-ons. Not withdrawable cash.
Custom domain
Your own domain pointed at the AscenraDS storefront, available on Pro and Business.
Abandoned cart
A shopper added items and left before paying.
Niche store
A shop built around one category instead of every product on earth.
Sale fee
AscenraDS charges 2.5% + $0.30 per sale, separate from payment-provider fees.