Destination
- Final URL is the product or collection, not a vague homepage.
- Mobile checkout tested today, not last month.
- Pixel/GA4 on the same URL if you use them.
Ads
Ecommerce advertising checklist
Spend is optional. This list is not. Running ads at a broken cart is how people decide “dropshipping does not work.”
Creative
- Product is visible in the first second.
- Claims you can keep.
- No fake scarcity, fake reviews, or fake earnings.
Measurement
- Primary conversion = paid order (or add-to-cart only if you know why).
- Daily kill rule: spend vs orders.
- Separate brand search from cold prospecting.
Email the nurture sequence (the resource stays public)
Optional. We send a short sequence about the store OS. Unsubscribe any time. No fake scarcity.